How to optimize your web presence these days (and not get ripped off)
Cincinnati, OH – After 20+ years in business, AI Software has experienced firsthand every tech industry twist and turn. This team of experienced web developers points out that SEO practices – which may have worked in the past – changed drastically over the past 2 decades and are now ineffective. Practices like content packing, un-natural blogging, link farming, keyword stuffing, etc. once served a purpose. Now? They not only do not work; they can hurt businesses that use these outdated tactics.
“Traditional Search Engine Optimization (SEO) is not a thing anymore. I would advise you to challenge SEO companies, if you’re using them, to explain in detail what they are tactically doing for you.” – Dave Ebbesmeyer, Owner of AI Software, Inc.
The team at AI Software educates their clients on the changing algorithm, and best practices that set them up for success in today’s digital universe.
According to AI Software, Traditional SEO is about tricking the algorithms, which Google will now penalize you for. Google is smarter than ever and has made it clear to users what it’s looking for: organic, authentic content that drives natural results. The only way to be successful with this model is to build a proper website and Google Business Profile for your business and (more importantly) update both frequently.
“Over the years, the algorithm kept evolving… so guess what we did… we kept evolving too. Our team figured out that Google does not want people goofing their algorithms anymore. It wants natural results.”
AI Software uses 40-50 touchpoints when building websites for clients, to ensure a well-ranked website upon initial build. Additionally, there are a few best practices they offer to ensure clients are getting the most bang for their buck when it comes to an optimized web presence:
- Create a strong Website and Google Business Profile (GBP)
- Update the GBP consistently with organic, relevant content
- Add natural, relevant content to the website as appropriate
“The only guarantee to get to the top of Google is to buy advertising. That’s why Traditional SEO isn’t a thing anymore. A proper website + Google Business Profile that is built and managed by professional folks [like us] is the only way to be effective these days.”
Black hat tactics that SEO companies offer could be hurting, not helping, your business. The important thing is that it’s never too late to start doing things the right way.
About AI Software: AI Software is a Website Development + Maintenance company focused on “Landscaping Your Web Presence”. They offer Website & Custom App Development, Website Rescue Solutions, and Ongoing Support Plans that optimize the overall web presence of their 400+ clients across the US.