Google Posts are updates to your Google Business Profile that let’s organizations share updates directly on their Google Business Profile. They are short, social media type updates that appear on your business listing and show up on Google Search and Google Maps. The key benefit is signaling Google that your organization is active. Signaling Google in this direct way generally leads to better results in search and is highly recommended. There is no fee for using this utility.
Organizations typically use Google Post to share general updates, offers and events. Posts can contain text, photos, links, video and calls to action. These posts appear in the updates section of the Google Business Profile and are sometimes highlighted in map results as well as search.
Google posts help keep your listing fresh, reach customers and prospects who are searching for your organization, promote sales, special offers and events. Most importantly, Google Posts help with local and national search optimization and overall visibility.
Some tips to making the best Google Posts are as follows:
1. Post Consistently (The #1 Optimization)
- Minimum: 1 post per week
- Ideal: 2–3 posts per week
- Businesses that post weekly see higher engagement and better overall profile performance.
2. Choose the Right Post Types
| Post Type | Best For | Performance Level |
|---|---|---|
| Offers | Promotions, discounts | Highest engagement |
| Events | Workshops, sales, launches | Very high |
| Updates | News, announcements, behind-the-scenes | Good |
| Products | Highlighting specific items | Good for retail |
3. Image & Video Best Practices
- Recommended size: 1200 × 900 pixels (4:3 aspect ratio)
- Use high-quality, well-lit photos (real ones, not stock)
- Add text overlays on images (e.g., “20% Off This Week”)
- Include short videos when possible (they get more attention)
4. Write Effective Text
- Best length: 150–300 characters (first 100 characters are most important on mobile)
- Include local keywords naturally (e.g., “best pizza in Cincinnati”, “downtown Columbus events”)
- Use emotional or benefit-driven language
- End with a clear Call to Action (CTA)
Strong CTA buttons (in order of performance):
- Book Now / Order Online (best converters)
- Learn More
- Call Now
- Shop
5. Advanced Optimization Tips (2026)
- Add UTM parameters to links so you can track performance in Google Analytics.
- Include location-specific details (neighborhood, city events, seasonal info).
- Use posts to highlight new services, team members, or changes in hours.
- For retail: Tag products in posts.
- Respond to comments on your posts quickly.
6. Content Ideas That Perform Well
- Limited-time offers
- Upcoming events
- Behind-the-scenes / team spotlights
- Customer testimonials (with permission)
- Holiday or seasonal announcements
- “What’s new” at your business
- Local guides or tips relevant to your industry
7. Track & Improve
Go to your Google Business Profile → Insights → Posts tab. Track:
- Views / Impressions
- Clicks on CTAs
- Calls / Direction requests from posts
Double down on whatever performs best.
Quick Optimization Checklist
- Post at least monthly
- Always use 1200×900 images
- Strong, benefit-focused headline in first line
- Clear CTA button
- Relevant local keywords
- High-quality visuals
- Track results periodically.
Any organization looking to get the most out of their web presence should be using this free tool to increase visibility and exposure to Google.