Traditional SEO Isn't Working the Way It Used To
Our owner Dave Ebbesmeyer recently sat down with business coach Todd Roden on the Business Spotlight series, and one topic that kept coming up was SEO, and how dramatically it’s changed. The tactics that used to move the needle (keyword stuffing, link farming, content packing) don’t just underperform today. They can actually get your business penalized by Google. After 23 years in the web development industry, we’ve watched the algorithm evolve in real time, and the message is clear: Google is smarter than ever, and it’s rewarding authenticity over optimization tricks.
What Actually Works in 2026: Signaling That You're Active
With AI reshaping how people search (think answer engine optimization, generative engine optimization), the game has shifted toward something we call GAS: Google Algorithm Signaling. The idea is straightforward. Every time we update a client’s website, we make that same update to their Google Business Profile. Consistent, organic activity across both platforms tells Google that your business is real, active, and relevant. No smoke and mirrors, just natural updates that reflect what’s actually happening in your business. That’s what the algorithm rewards now, and it’s the foundation of everything we do for our clients.
Your Web Presence Is a Living Thing. Treat It That Way.
The biggest takeaway from Dave’s conversation with Todd is that a great website isn’t a one-time project. It’s something that needs to be tended to consistently, just like any other part of your business. That’s exactly why we built our model around ongoing management, not just builds, and why we include Google Business Profile updates as a standard part of what we do. If you’re not sure whether your current web presence is working for you or against you, we offer free evaluations and would love to take a look.