October 6, 2026

Google Business Profile is the Yellow Pages

Before Google, a lot of local business started with a thick yellow book. You looked up a category, scanned the listings, and called whoever stood out. In the Cincinnati market, the prize spot was the back cover. It sat face-up on kitchen counters and office desks, and it was not cheap. From experience selling in that era, the back cover ran about $110,000 a month in a midsize market of roughly two to three million people. That ad is free now. The Yellow Pages today is your Google Business Profile.

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