SEO / AEO

Google does not allow paid reviews.  For instance, you cannot directly pay a client to leave a review without being in violation of Google’s policies.  Additionally, you cannot request reviews with incentives (i.e. the first 100 people to leave a review are eligible for a giveaway, etc.).  You can, however, incentivize your staff to get reviews from clients, vendors, etc. 

The easy answer to getting reviews is to ask for them ; however, we get busy and forget to do that.  A better approach is to build ‘asking’ into your sales process.  If you are a traditional retailer, asking at the point of purchase is a good idea ; a home remodeler – ask at project completion, appliance store – ask after the delivery, etc.  The best time to ask for a review is when you feel your customer will be the happiest (and most willing to take time to offer a positive review).   Here are some other pointers to help get positive reviews for your organization: